WORKING WITH MY FIRST MAJOR BRAND
As a starting blogger, it’s a tough industry to break into and for brands to take you serious. Most of us first start by receiving packages/products in exchange for an Instagram post. It’s hard to say no to collaborations like these, because let’s face it, who doesn’t love free-stuff? Right? But before being the YES-girl, be sure it’s something you truly love and that it represents what you stand for. I know I’m not the first one to tell you this, but all these top bloggers we look up to are right. It’s okay to say no, because the right opportunities are going to knock on your email sooner than you think so as long as you stay true to who you are and YOUR BRAND.
Most people think being a blogger is that simple: Getting free stuff, taking pictures of it, and you’re popular on Instagram. It’s actually A LOT harder than it looks on the gram.
Receiving the email.
Imagine my face of shock when I received the email from Aerie to not only collaborate on a store opening, but to partner with them as a brand ambassador. I freaked. I also screamed really loud. However, I was and am so happy for the opportunity I was given to collaborate with a brand which I support 100%. Aerie’s message about self-love and body positivity is one I have always supported and stood by. Coming from the girl who has put herself through a diet most of her life to “fit-in” to finally saying the hell with it, I’m thick and I love it! Knowing I am part of this powerful community of girls makes me proud that I not only once but a plethora of times replied back to all those “free” collaborations with a sorry, but no. (obviously, more professional, but you get it!)
I wanted to write this post for the blogger’s out there struggling with the decision I did so many times. Stick to your grounds. You and your brand are worth it. I know it, you know it, and the opportunity coming your way knows it.
Here are a few photos of my first… major… brand… partnership.
- Have your media kit ready to go (if you’d like a post about this, LMK!!)
- Create an email pitching collaborations with brands and send them out + along with your media kit.
- Create your “sorry, but no” email whenever you don’t want to collab with said brand.
- Make sure your Instagram is ON-POINT. I share a post about keeping a clean aesthetics on the gram here.
Any other helpful tip, drop it below.
Photos taken by Annabelway