Let me take you back to Mexico City, when I took a step into Casa Azul – Frida Kahlo’s home. It’s been 2 years since I crossed this off my bucket list and Feel Frida Be Yourself came to life.

I had just ended a long-term relationship, not sure of where my life was going to go, not sure of what career path I was going to take, not sure about absolutely anything.

The only thing I knew for certain was that I wanted to ‘Feel Free’ in whatever life was throwing at me next. Inside Frida’s painting room, I thought about bringing women together who, like me, aren’t sure about anything (ever!), but have this hunch about doing something they think they’re meant to do.

After visiting Mexico, I started to take blogging serious which led me to creating a community of likeminded women. All while this idea sat on the sidelines for quite some time. Until last year, during Art Basel 2017, do you remember? I think I went to over 20 different events, none which inspired me or motivated me as a woman. I wanted more.

With some connections made in this industry and a bit of confident, I pitched the idea only to have it turned down due to timing. Like Elizabeth Gilbert (another incredible woman) would say, “ideas are driven by a single impulse: to be made manifest. The only way an idea can be made manifest in our world is through collaboration with a human partner. It is only through a human’s efforts that an idea can be escorted out of the ether and into the realm of the actual.

So of course, Feel Frida be Yourself was never going to let me sleep at night. I had committed to bringing this to life. I just didn’t know how to move on from a failure attempt of a ‘NO’ to a ‘let’s do it – we got it’.

Until I met Steph, who had invited me to an event she was hosting at the time. I told her I had this idea I had been meaning to bring to life and since she knew everything about planning events, I knew the timing for Feel Frida Be Yourself was this one. In a collaborative effort, I used the same email I had drafted over a year ago and sent it to everybody again, in hopes that they would collaborate with me… and sure enough, the first YES came to my inbox.



We hosted exactly 100 individuals in one room and 99% of them were women!

We celebrated the beginning of Art Week in Miami and explored topics that involved entrepreneurship, feeling empowered amongst different kind of communities both online and in-person, and dived into topics about self-love and awareness. The event began with a light brunch provided by OTL Miami, networking opportunities, and active vendors such as Kendra Scott, Alamar Cosmetics, Miami Writes, Glam Squad and One Rose FL. In these stations we had: a charm bar, a first time ever pop-up of beauty products owned by a Latina, a DIY flower-crown station, a hair-braiding station, and a calligraphy shop.

We encouraged and motivated up-and-coming business owners/bloggers different ways in which they can grow their businesses on social platforms, make a living out of a passion/hobby, and inspire others to do the same by using authenticity and creativity during a 1-hour long panel.

After the panel, guests were encouraged to network and visit the different vendors for a last minute purchase or a networking opportunity with the brands directly.



I don’t have enough words to thank them for agreeing to this panel and sharing a little bit of their knowledge with all of us.

I’m always learning something new from my peers, and this was not the exception. If anything, it sparked another idea in my head, which I’m not so ready to tell, but she’s already working her magic. A few quotes to definitely live by below:

“You are worth more than you think” – Gaby Alexandre @voguishdiet

“Find your support system” – Stephanie Mota @motaparla

“Study the market. You don’t have to share everything, and always be yourself” – Valentina Tamayo @mvtrends

“You will inevitably fail, so fail as fast as you can and get that out of the way” – Gabriela Trujillo @gabyteemua

“Set realistic goals and go for it. It won’t be easy, but it will be worth it” – Daniella Alvarez @thebonitaproject

“You CAN!” – yours truly, Jocelyn Castillo @chasingcarpediem



I would like to thank all of our sponsors for being incredibly generous and sponsoring Feel Frida Be Yourself. It truly meant a lot to have the support. With your gifting, we were able to provide every attendee the opportunity to try products they may have not had the income to buy or have tried before this event. The community very much appreciated the gifting in their goodie bags, and I your enormous efforts to helping me bring this to life.

SPONSORS: Cosmopolitan, OTL Miami, Aerie, Glam Squad, Kendra Scott, Steve Madden, Alamar Cosmetics, Aesthetica, One Rose FL, Ardell, Garnier, L’oréal, Laura Geller, Gryphon, Justin’s, Biobelle Cosmetics, Miami Writes Co, Ever Present, Frida Kahlo Corporation, Face X Cape.


To everyone that attended – THANK YOU!

If there is anything at all that you want to do but are not sure of… do it! YOU CAN! Follow this idea, because it came to YOU for a reason.


If you didn’t attend the event, and supported from home, thank you also! If you want to watch everything visit:

@chasingcarpediem, @Parlapineapple, and of course our #feelfridabeyourself hashtag!


Photos and video by James @its_holes, Video – Alex @legendaryalex

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